Position: Generative Engine Optimization Creates Underexamined Risks, Governance Must Target Concentration, Disclosure, and Academic Blind Spots
Published in International Conference on Machine Learning (ICML'26), 2026
Yizhu Wen, Nan Zhang, Haohan Yuan, Xun Chen, Haopeng Zhang, Hanqing Guo
International Conference on Machine Learning (ICML’26)
A position paper arguing that the governance of Generative Engine Optimization must target market concentration, disclosure, and blind spots in academic evaluation.